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Brand New Mallows Beauty

This new range from Mallows Beauty brings a fresh perspective on beauty. Its positive messages, diversity and inclusivity is just what we have been waiting for! Instead of promoting products with the implication that you need to 'fix' or get rid of your insecurities, Mallows Beauty want to help you treat your skin as well as your body and mind. Their positive messages are designed to remind you that you’re beautiful inside and out. 

Mallows Beauty is real beauty brand, based on real people, real skin and real bodies. Mallows Beauty key selling point is their authenticity. There are no hidden nasty ingredients or photoshopped results.

Founded by Laura Mallows, her philosophy of body positivity and self care is reflected in the slogans and messaging on every product. 5% of Mallows Beauty profits are donated to mental health charities. Every product is vegan friendly, cruelty free and made in the UK.

               

              

Laura says "I wanted to create a beauty brand that was completely honest with no filter, all about body positivity and female empowerment. I want to make people feel good and do something good for my consumers too.

I have suffered with anxiety for most of my life and had no idea why I felt the way I felt or what it even was. A few years ago, I had a breakdown. I got through it by adopting habits into my life that allowed me to control my thoughts; exercise (I don’t think I had ever before), puppy cuddles (I am obsessed with my dog) and lots and lots of face masks."
Laura realised how important self care is for mental wellbeing. Along with her anxiety, she’d also developed severe acne and so became obsessed with researching skincare and trying out product after product to help. Soon, she decided she wanted to create her own skincare brand that not only helped you feel good on the outside but also brought awareness to mental health issues. Which is why on the front of face masks you will see positive messages like 'I am Enough' rather than focusing on 'faults' you need to fix.
          
Mallows Beauty was launched in Spring 2020, 
"Say bye-bye to brands that promote a ‘perfect’ (photoshopped) girl & promise you the world but never deliver. And say hello to me, Mallows Beauty!” 
           

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