Welcome to the world of the SOFTIES. Cute and cuddly character companions to keep you company.

Meet Toby the Turtle, the coolest dude from the Great Barrier Reef! Toby loves nothing more than a warm cuddle with his friends. With his laid-back personality and friendly smile, he’s the life of the party and loves to make everyone laugh with his silly antics. Toby has a unique hobby, he collects colourful buttons from all over the reef, each one telling a story of his adventures.