Welcome to the world of the SOFTIES. Cute and cuddly character companions to keep you company.

Ethel the Elephant's heart is as big as her passion for creativity! Ethel adores knitting, crafting beautiful scarves and blankets for her friends. With the wind in her ears she dreams of becoming an F1 racer, imagining the thrill of speeding around the track. For Ethel, her perfect day would start with a relaxing morning, sipping tea in bed, followed by watching the thrilling F1 races on TV, before heading out to meet her friends for a delicious Sunday lunch. With her creative spirit and adventurous dreams, Ethel inspires all of her friends.