Meet Gemma the Angel, a soft plush character from The Softies collection, created to celebrate love, joy and cherished connections. Inspired by Gemma’s warmth and sparkle, she makes a thoughtful, comforting gift. Widdop states that £1 for every Gemma Softie gifted around the world is donated to the National Brain Appeal in memory of Gemma, who passed away in November 2024.